Probably should title this post the misleading ‘healthy’ aisle. You know the aisle I am talking about with the organic, non-GMO, gluten free, vegan friendly, anti-climate change chocolate bars. It’s normally labelled the ‘free from’ aisle. However, just because something is labelled as vegan OR gluten free OR organic OR whatever else it may be labelled as DOES NOT mean it is healthy…
Lets put Justin’s Peanut Butter Cups up against Reese’s for example. Justin’s, dressed in ‘pure’ almost virgin white packaging, are normally placed in that ‘healthy, free from’ aisle and are labelled as an organic dark chocolate peanut butter cup. Whereas Reese’s are positioned amongst all the other teasing and tempting chocolate in the sugary ‘naughty’ confectionary aisle. But how do they actually compare?
- Both are high in sugar (17g in Justin’s, 21g in Reese’s)
- Reese’s actually has 1 extra g of protein (4g v 5g)
- Reese’s has 1g less fat (14g v 13g)
- They contain the same amount of calories (210)
- Reese’s are higher in Iron but neither have high amounts of any vitamin or mineral
- Reese’s are lower in trans fats and have larger proportions of ‘good’ fats
- The numbers are very similar = There is not really much difference!
Therefore if you are going to have a chocolate bar just pick the proper one up and stop pretending that your organic, gluten free, pollution free chocolate bar is healthy.
I know I am not the only person to ever use this comparison so let’s look into something else…
Another bar located in the free from aisle is the ‘Eat Natural’ range. If you look at the nutritional information of this particular bar (see image above) you will find the following:
- 18g sugar (nearly as much as a pack Reese’s peanut butter cups
- 11g of fat. I realise this is less than both of the sweets previously mentioned above BUT the Eat Natural bar is far higher in saturated fats and has a lower number of ‘good’ fats than the Reese’s – AND fat is good for you
- Eat Natural bars have half the protein of a Reese’s
- They contain the same number of calories
I could go on and use other products BUT the best thing to do is to check the packaging on products before buying them and DON’T let the labels mislead you. I am not saying it is OK to eat copious amounts of Reese’s Peanut Butter cups, even though I would love to. I am just pointing out that packaging can be misleading and nowadays products are marketed very cleverly to appear as much healthier alternatives when they actually aren’t.